Marketing Manager Iberia

Description As Marketing Manager Iberia, you will be responsible for developing and executing the assigned marketing plan for Spain and Portugal in line with company strategy to deliver the objectives. You will report into the Marketing Director of Iberia/Italia and be based in the Madrid office. Role expectations Localize regional marketing plan to local market dynamics, legal framework and needs to drive brand awareness, doctor sign up, adoption and growth within OPEX budget including:

• Strategy Planning as part of the Annual Operational Plan
• Identify and champion local growth opportunities in addition to the regional plan
• Localize campaign, sales & educational material, etc.
• Support transcreation of key messages and communication campaigns to guarantee relevance to the local audience and consistency with the global strategic direction.
• Local Congress + exhibitions
• Implementation of media Planning including Digital
• OPEX Budget Management
• Campaign Management
• Partnering with sales team for quarterly tactics
• Proactively represent the country and our customers providing insights and analytics for new product & global strategy development
• Focusing on end-to-end excellence for the products and have the ability to see the big picture for opportunities
• Use analytics and insights (including campaign ROI, customer reimbursement and competition) to support execution of the marketing plan
• Build KOL network (speakers, key customers, institutions) & relationship maintenance to support execution of the plan
• Development of country market insights and analytics to successfully execute country market plans
• Drive + own communication as part of a multi-disciplinary team to drive and execute the marketing plan
• Identify and champion local growth opportunities in addition to the regional plan
• Cross functional coordination with Sales and finance teams to support business growth
• Work cross-functionally with the regional and local marketing team members; in developing an idea and gaining support from all stakeholders
• Train and educate country stakeholders on required aspects of brand + brand strategy including development of training collateral
• Utilize digital communication platforms to deliver plan

What were looking for

• Bachelors degree or above, preferably in a marketing or business management related field
• Fluent in English and Spanish. Portuguese is considered a plus
• 4-6 years of relevant experience in Marketing with a focus on Brand & Performance based Marketing and/or Product Management
• Industry background in the medical device field, preferably with products that are sensitive to active consumer/patient demand (preferred)
• Analytical thinking & data driven mindset
• Excellent communication and presentation skills
• Organized and with sense of urgency
• Proactive mindset and able to work with autonomy
• Passionate, positive, and energetic and not afraid to roll-up your sleeves and get things done.
• Ability to lead and collaborate with cross functional groups.

About Align Technology Your growth and well-being: At Align, every smile matters. Were committed to helping you thrive by supporting the health, growth, and well-being of our team members through a variety of tools and programs. While specific offerings may vary by location and role, Align employees can typically expect:

• Health and well-being programs to keep you thriving in both body and mind.
• Employee-exclusive discounts on Invisalign products.
• Learning opportunities through online learning resources and support for your individual development plans.
• Inclusive, global workplace that fosters collaboration, recognition and belonging.

Country and/or role specific details will be shared with you by your recruiter during the interview process. Discover Align: We are a global community of game-changers and smart team players, united by our belief in the power of a smile. Our dynamic team of exceptional employees is dedicated to transforming the industry and creating extraordinary outcomes every day. Aligns core values of agility, customer, and accountability are more than words to work by, they are words we live by. The actions we take every day speak to who we are as a company and our focus on being truly impactful. We celebrate our differences, and the many ways we support one another— ultimately creating a more inclusive organization and world as we continue transforming smiles and changing lives. We foster a culture where thinking differently and seeking new experiences are not just encouraged but celebrated. With the Align Mindset, we empower each other, ensuring every voice is heard and valued in an inclusive environment that inspires creativity and collaboration. At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we are committed to building a workforce rich in diverse cultural backgrounds and life experiences, fostering a culture of open-mindedness and compassion. We live our company values by promoting healthy people and healthy communities, all with the intent of changing millions of lives, one unique smile at a time. As part of our commitment to innovation, Align Technology includes exocad and Cubicure, companies that enhance our offerings and extend our impact to industry transformation. Eager to learn how we embrace our global differences and nurture employee well-being? Explore Aligns culture here! Want to discover more about exocad and Cubicure? Click on their names for additional information. Applicant Privacy Policy: Review our Applicant Privacy Policy for additional information. Equal Opportunity Statement: Align Technology is an equal opportunity employer. We are committed to providing equal employment opportunities in all our practices, without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, disability, sexual orientation, gender identity or expression, or any other legally protected category. Applicants must be legally authorized to work in the country for which they are applying, and employment eligibility will be verified as a condition of hire.

Information :

• Company : Align Technology
• Position : Marketing Manager Iberia
• Location : Madrid, Madrid provincia
• Country : ES