Digital Marketing and E-commerce Specialist at HTBA (HealthTech Bio Actives)

Job Description:

Latest job information from HTBA (HealthTech Bio Actives) for the position of Digital Marketing and E-commerce Specialist. If the Digital Marketing and E-commerce Specialist vacancy in Barcelona matches your qualifications, please submit your latest application or CV directly through the updated Jobkos job portal.

Please note that applying for a job may not always be easy, as new candidates must meet certain qualifications and requirements set by the company. We hope the career opportunity at HTBA (HealthTech Bio Actives) for the position of Digital Marketing and E-commerce Specialist below matches your qualifications.

Barcelona (hybrid model 50%)

HTBA is a science-based global leader in the manufacturing and commercialization of citrus flavonoids and active forms of vitamin B12 for the nutraceutical, pharmaceutical, food and beverage, and animal nutrition sectors. For over forty-five years, the company has pioneered the development of new processes to create high-quality, naturally derived ingredients that support the health of people and animals, all while protecting the environment.
Headquartered in Barcelona, HTBA produces ingredients of unsurpassed quality at its state-of-the-art manufacturing facility in Murcia, Spain. Plus, with ideation centers located in Spain and at its North American operations center in Ohio, the company is well-positioned to understand and quickly respond to global end-user consumer demand.

We are looking for a data-driven and results-oriented B2B Digital Marketing Specialist to design, execute, and optimize performance marketing and lead generation strategies across digital channels. In this role, you’ll be responsible for driving qualified leads through paid media, automation, and analytics, while collaborating closely with Sales, Data, and external agencies to accelerate business growth.

Plan, execute, and optimize performance campaigns across LinkedIn Ads, Google Ads, and Meta Ads with an external agency.
Design and manage Account-Based Marketing (ABM) strategies for strategic accounts.
Develop and monitor lead nurturing, scoring, and segmentation workflows in marketing automation tools (HubSpot, Salesforce, ActiveCampaign, etc.).
Ensure seamless CRM integration, proper lead tracking, and
sales alignment (MQL → SQL conversion).
Analyze and report on key performance metrics (CPL, CAC, ROI, conversion rate) to improve campaign efficiency.
Oversee Google Analytics 4 (GA4), Google Tag Manager (GTM), and other analytics tools for accurate event tracking and attribution.
Collaborate with creative and content agencies to align digital assets with campaign goals.
Manage digital marketing budgets, ensuring optimal allocation and continuous performance improvement.
Stay updated on the latest trends in performance marketing, automation, and data analytics.

Bachelor’s degree in marketing, Advertising, Business Administration, Communication or similar.
~3–5 years of experience in Digital Marketing, with a focus on B2B lead generation and performance marketing.
~ Proven track record managing LinkedIn Ads, Google Ads, and Meta Ads campaigns with agencies.
~ Hands-on experience with Marketing Automation platforms (HubSpot, ActiveCampaign, Salesforce Marketing Cloud, or similar).
~ Experience with CRM systems (Salesforce, SAP, Dynamics) for lead segmentation and activation.
~ Knowledge of GA4, GTM, Data Studio, or Power BI for performance reporting.
~ Strong analytical mindset, with the ability to translate data into actionable insights.
~ Fluent English (written and spoken).

Hybrid work model (50%) with flexible working hours
Flexible compensation options, including DKV health insurance, childcare vouchers, transportation vouchers, and training support
HTBA Learning platform: access online training anytime, anywhere
Excellent office location in La Illa Shopping Center, with subsidized on-site parking

Job Info:

• Company: HTBA (HealthTech Bio Actives)
• Position: Digital Marketing and E-commerce Specialist
• Work Location: Barcelona
• Country: ES

How to Submit an Application:

After reading and understanding the criteria and minimum qualification requirements explained in the job information Digital Marketing and E-commerce Specialist at the office Barcelona above, immediately complete the job application files such as a job application letter, CV, photocopy of diploma, transcript, and other supplements as explained above. Submit via the Next Page link below.