CRM Manager – Barcelona | Approach People Recruitment

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Job Description

Our client, a prominent entity in the eCommerce is currently in the midst of a significant transformation aimed at modernizing its approach to student interactions. With a focus on high-value products and pivotal life decisions, the mission revolves around simplifying complex and emotionally charged customer journeys rather than large-scale automations. The client is seeking a skilled CRM Manager to join their team, reporting directly to the Head of Acquisition.


In this role, the CRM Manager will play a crucial part in driving the client’s transformation efforts. They will closely collaborate with a CRM executive and the digital and IT teams based in London and Barcelona. Key responsibilities include:

  • Developing and implementing a comprehensive CRM strategy to enhance customer acquisition, retention, and loyalty, ensuring maximum profitability.
  • Segmenting and leveraging the database for targeted and efficient campaign execution.
  • Managing direct communications with customers through the CRM system.
  • Overseeing marketing campaigns within the Salesforce Marketing Cloud platform, including email campaigns and potentially other channels.
  • Utilizing Salesforce Marketing Cloud tools such as Journey Builder and Audience Builder for customer engagement.
  • Analyzing data and campaign results to derive insights and make data-driven decisions.
  • Collaborating with internal teams to optimize user experience through the creation of landing pages.
  • Implementing A/B testing or multivariate testing strategies to enhance campaign performance.
  • Conducting customer and campaign analysis to align the CRM strategy with company objectives and customer needs.
  • Working closely with sales, customer service, IT, and other teams to integrate CRM activities with company objectives.


The ideal candidate will possess:

  • Previous experience in a CRM role, specializing in Salesforce Marketing Cloud.
  • Proficiency in building end-to-end campaigns and data pipelines in Salesforce Marketing Cloud, creating personalized customer journeys across multiple channels.
  • Strong understanding of CRM principles and strategies.
  • Knowledge and experience in coding languages such as SQL, HTML, and AMPscript.
  • Strong analytical skills and a goal-oriented mindset.
  • Excellent communication and leadership skills, with attention to detail and the ability to multitask.
  • Bachelor’s degree in marketing or a relevant field; advanced degrees or relevant certifications (such as Salesforce certification) are preferred.

Desirable Skills:

Desirable skills include:

  • Analytical mindset with a focus on strategic business thinking and driving transformation.
  • Salesforce certified Marketing Cloud specialist.
  • Solid understanding of CRM technologies.
  • Experience managing stakeholders, identifying business opportunities, and translating them into effective marketing communications.
  • Strong working knowledge of GDPR best practices.
  • Experience with Salesforce and collaborating with external software integrators.
  • Experience working closely with IT teams and business analysts.

Additional Information:

What We Offer:

This is a full-time position based in Barcelona, and the selected candidate will receive support, coaching, and training from colleagues and managers. Additional benefits include:

  • Opportunity to work in the headquarters of the organization in a prime location in Barcelona.
  • Chance to gain knowledge and experience in various marketing tools and platforms.
  • Development opportunities in an international environment within the field of language travel.
  • Dynamic work atmosphere.
  • Perks including free breakfast on Mondays, fresh fruit every Thursday, free coffee and milk, and the flexibility of working from home for 2 days per week.
  • Free language courses abroad and discounts with Sanitas medical insurance.




English, Spanish


Long Term


More than 3 years

  • Company Name : Approach People Recruitment
  • Open Position : CRM Manager – Barcelona | Approach People Recruitment
  • Location Job : Barcelona, Barcelona provincia
  • Country Job : ES

How to Submit an Application:

After reading and knowing the criteria and minimum requirements for qualifications that have been explained from the CRM Manager – Barcelona | Approach People Recruitment job info - Approach People Recruitment Barcelona, Barcelona provincia above, thus jobseekers who feel they have not met the requirements including education, age, etc. and really feel interested in the latest job vacancies CRM Manager – Barcelona | Approach People Recruitment job info - Approach People Recruitment Barcelona, Barcelona provincia in 16-11-2023 above, should as soon as possible complete and compile a job application file such as a job application letter, CV or curriculum vitae, FC diploma and transcripts and other supplements as described above, in order to register and take part in the admission selection for new employees in the company referred to, sent via the Next Page link below.

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